User Case Study; who is more efficient – Shopial or Facebook?
Shopial offers a powerful advertising optimization engine presenting businesses with the best option to reach consumers. Unlike other marketing apps, Shopial does more than just trace abandoned carts and retargeting. Just how does it work though? A magician never reveals his secrets (or code), but here are some ways Shopial allows you to maximize reach of targeted customers:
Still not sure what to think about Shopial? Don’t worry, here are some marketing statistics to make it clear:
There are available Facebook averages for CTR, CPC and CPM in e-commerce. With innovative technology and better marketing, these averages have been increasingly improving; CTR is rising while CPC and CPM have been dropping. Shopial campaign data will be compared against the most recent statistics from Q1 of 2016:
Now, data found from only one campaign may not be indicative of Shopial’s performance. Perhaps the success was a one-time thing? To avoid any reservations, let us analyze an early 2016 Shopial consumer whose enthusiasm manifested itself in three advertisements campaigns for the same company.
Here are the results from the three ad campaigns:
Using the data from Xtreme Scooter’s campaign, we can calculate based on the number of impressions or cost, how many clicks should be generated based on facebook averages. Similarly, judging off the number of clicks, we can calculate the theoretical costs of these Social campaigns.
For example, using the facebook average for CTR of 1.32% (meaning 1.32% of impressions result in a click), we can calculate how many clicks should be theoretically generated from the number of impressions a marketing campaign generates. Let’s use the second Shopial campaign, out of 51,904 impressions, the number of clicks will be 1.32% of 51,904 (about 685).
A comparison of Shopial data versus average facebook values is shown below.
Albeit the Xtreme Scooter’s first and third campaigns are projected to have a higher number of clicks based on the Facebook CTR average, inferences from this data make this irrelevant.
Lot’s of Data, More Conclusions
A fundamental struggle with statistical analysis is determining a sample size. Are the data being analyzed sizable enough to provide accurate conclusions? Can three campaigns by a single user testify to a consistent theme — not necessarily.
How do Shopial campaigns rank collectively?
From January 20, 2015 through June 5, 2016, hundreds of Shopial campaigns targeted customers on Facebook. Let us evaluate all of the campaigns where the user spent at least $1; here is a quick refresher of relevant terminology.
What this means?
Does this imply that Shopial campaigns perform at a worse rate than the Faceook average?
Hold on, we are not including the most important factor of advertising—COST!
Let’s analyze how CPC and CPM fare?
What this means?
It is important to also analyze the cost in relation to the number of impressions, or how much it costs to have a facebook ad viewable to consumers.
What this means?
All these percentages are great, but what is the major takeaway?
Receiving a certain number of clicks or impressions is cheaper with Shopial. Hence, for the same amount of money, Shopial will generate MORE clicks and impressions. Marketing is always dependent on cost; clicks and impressions result out of how much a customer pays. Therefore, Shopial clearly advertises more successfully than the facebook averages for e-commerce.