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Funding Roundup: Tapingo Hungry for More Markets, While FarFaria Eyes New Platforms

By Gabrielle Karol | February 16, 2014

Hall estimates that 15 percent of her store’s sales come through Facebook. “Customers purchasing through my Facebook shop tend to be Cool Moms between 30 and 45 years old,” she comments. She doesn’t have a website of her own yet; she sells on Etsy, TheCraftStar, and Facebook. “The best part about Easy Social Shop is that it’s free. It was easy to apply to my Facebook page and gives me the advantage of having my shop just 1 click away from my fans that are engaged with my posts. I would highly recommend Easy Social Shop to anyone who has an ecommerce business and a Facebook business page.”

A former computer programmer, Lehyani finds it “incredibly exciting” to see how his skills can benefit sellers. “Social commerce is the future of ecommerce. If you want to grow your business, social media provides a uniquely effective means of reaching new markets and audiences. If you want to stay small, optimizing your ecommerce efforts for social media means cutting costs while bringing in new business, allowing you to control your size. The ecommerce space is so crowded, if you don’t take advantage of all that social media has to offer, you run the risk of losing your business entirely.”

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